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Hello
I'm Aashish Gupta. I have an extensive background in product management and entrepreneurship, coupled with my track record of success in leading product teams and driving innovation. With over 21 years of total experience, including at leading tech companies such as Microsoft and Amazon, and at several startups, I have honed my skills in product strategy, design, and execution, consistently delivering results.
Having founded and led startups myself, I understand the challenges and opportunities that come with building and scaling successful products. I have a proven ability to navigate complex business environments and drive sustainable growth. My experience spans a diverse range of industries, including Developer Tools, TravelTech, B2C Ecommerce, SaaS, Federated (B2B2C) Ecommerce, FoodTech, and Entertainment, giving me a comprehensive understanding of the unique needs and dynamics of different markets.
Moreover, my commitment to continuous learning and staying abreast of industry trends ensures that I bring cutting-edge insights and best practices to every engagement.
Beyond NSM
The name "Beyond NSM" communicates the concept of expanding product thinking beyond the traditional focus on the North Star Metric (NSM) to encompass a broader and more holistic approach to product development and strategy. It conveys the idea of guiding startups to explore new dimensions of product innovation and growth beyond the confines of a single metric (or a few metrics), fostering a more comprehensive, human and strategic approach to building successful products.